By Doug Firebaugh
If you've been in this business for any length of time, I bet you have heard a lot of recruiting trainings...and there are some incredible teachers and trainers out there to help out.
But I think that in order to put all of the techniques and tactics out there being espoused into perspective... (and yes, I am an espousee... is that a word???... smile...) it would really make a lot of sense to know what your Ultimate Objective is in Network Marketing... agree?
I sent out over 700 emails asking a single question...
"What is the Ultimate Objective in MLM recruiting?"... and they went out over a period of 4 months. We got a lot of response... and some was amazingly off base in it's answers...
Here is the breakdown as close as we could get it...
37% said that the Ultimate objective was to get a paycheck...
26% said that it was build a downline....
22% said it was to create financial security...
8% said it was to help people (Great Answer!)And the rest fell in differing answers...
Now folks... 63% said that the Ultimate Objective was to either get a paycheck or build a downline... those are 2 VERY obvious results, but they are results of reaching your objective....
Not the objective itself...
When I was starting, my team got off to a blazing fast start and a blazing fast crash... because we lost sight of our Ultimate Objective...
I had the honor of working with some folks in Canada, and one person in particular; I'll call him Frank, was doing all the right things, but was not getting the results he wanted...
Why?
He had lost sight of the Ultimate Objective of recruiting....
And when he finally "Got It," his business exploded...
The same thing happened out in Colorado Springs... I'll call him "Dick"... He was struggling for the longest time, but when he saw and "Got It," and focused on the Ultimate objective, his business exploded. Now he earns a 6-figure income. I am so proud of his success... he truly deserves it...
Whenever you do trainings or writings, some folks will "Get It," others take some time and still some others never get it... just the way the ball bounces...
But for those who are ready to "Get It" and explode your business with a little paradigm shift, you have come to the right place...
I have seen businesses literally explode in 90 days once this Ultimate Objective was understood and internalized then duplicated... and your business can, too...
So what is the Ultimate Objective of MLM Recruiting?
Collecting Decisions
Not getting a paycheck, or building a downline... Collecting decisions...
Why?
You can prospect, approach, present, follow up and follow up some more... but if you do not collect the decision from people, you will be a nice person doing a lot of work and making NO money.
If you don't FINISH what you started, you will never create a finish worth having...
Collecting Decisions is where you make your money... and doesn't matter if it's a yes or no; you make money with every decision...
If they say yes, you make a commission and override on your downline... (Result)... but if you get a No...
Great!!!!
You still have gotten paid by sharpening your skills with that person... and remember...
Paychecks are temporary... skills are permanent...
The REAL value in this business is in the permanence... ask any Networker Millionaire....
If you sharpen your skills to Razor Sharp... you can go anywhere in the world, and make a fortune with this Industry... now THAT is security!!!
So I have one question....
How many decisions did YOU collect today?
Your Ultimate Objective is to collect a LOT of decisions....
As my friend Jeff Roberti (50 Million dollar earner in this industry) says....
"I was no different from anybody else when I started except for one thing... I went out to collect a million dollars worth of No's...."
That is called a HUGE CLUE!!!!!!!!!!
Blessings...
Doug Firebaugh
PassionFire Intl.Sign up for Doug's Daily Fire newsletter to help keep you ON FIRE!
http://www.passionfire.com/dailyfire.htm
From the newsletter editor:
Hello!
This week's article comes to us from our good friend Doug Firebaugh.
Recently I had a conversation with a customer who was concerned about dealing with prospects who have heard from people with other opportunities. The concern ended up creating a mental block in that person's prospecting efforts. She was concerned that she was competing with other opportunities. And she felt the only way she could succeed was to be the only person to ever contact a prospect.
I bring this concern up because I think it's a common one that I think all network marketers encounter.
The advice I gave her is simple. Competition exists everywhere. Instead of fighting it, embrace it. Competition pushes us to be better.
So talk to your prospects - even if they've spoken with people from other opportunities. In your conversation, learn what other companies are doing and saying. Learn what the prospect likes or dislikes about your competition. You just might be surprised to find that you actually learn something from your conversation and you might just develop a strong prospect in the process.
The industry is constantly changing. Don't allow yourself to be stagnant with your thinking or learning. Keep educating yourself about your competitors and the industry as a whole. You will see a major difference in your mental 'prospecting' state and ultimately find more people ready to join your team.
Scott Adams
Leads Consultant
Cutting Edge Media
ScottAdams@cuttingedgemedia.com
http://www.CEMLeadCoach.com - CEM Training Site
"Reprinted with permission from Cutting Edge Media's MLM Marketing and Sponsoring Tips Newsletter."